Tech Made Simple

Hot Topics: Holiday Gift Ideas | How to Fix Bluetooth Pairing Problems | How to Block Spam Calls | Snapchat Symbol Meaning

We may earn commissions when you buy from links on our site. Why you can trust us.

author photo

Target Pilots Bluetooth Beacon Tracking Program in 50 Stores

by Fox Van Allen on August 06, 2015

Target appTarget is piloting a brand new iPhone-based Bluetooth experience in its retail stores that uses a network of beacons to track your location, the company has announced. The limited trial is taking place in 50 stores, and the existing Target smartphone app has been updated to embrace the technology.

The beacons are currently being used to deliver sale offers to customers using the Target app. Walk down a pharmacy aisle, and the app may alert you to a toothpaste discount nearby; visit the baked goods aisle and you might get a cake recipe. Target plans to add a function that uses your shopping list to help you better route your trip through the store. It also plans a feature that would call an employee to your exact location if you need help with something.

Of course, with every piece of new tech come drawbacks. Using the Bluetooth beacon feature of the Target app requires you to surrender a lot of privacy. The store can easily use the data to build an incredibly robust advertising file on you and your shopping habits.

Target is hardly the first retailer to experiment with Bluetooth beacon tracking technologies. Apple has provided location-based iBeacon notifications for shoppers inside its stores since 2013. Upscale department store Nordstrom tested out a similar Wi-Fi-based tracking technology in its stores around the same time.

Test stores are located in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. You can download the free Target app for iOS via the Apple App Store.

[Image credit: Target] 


Topics

Shopping, News, Phones and Mobile, Mobile Apps, iPhone/iPad Apps, Blog


Discussion loading

Home | About | Meet the Team | Contact Us
Media Kit | Newsletter Sponsorships | Licensing & Permissions
Accessibility Statement
Terms of Use | Privacy & Cookie Policy

Techlicious participates in affiliate programs, including the Amazon Services LLC Associates Program, which provide a small commission from some, but not all, of the "click-thru to buy" links contained in our articles. These click-thru links are determined after the article has been written, based on price and product availability — the commissions do not impact our choice of recommended product, nor the price you pay. When you use these links, you help support our ongoing editorial mission to provide you with the best product recommendations.

© Techlicious LLC.