Wouldn’t it be great if all of the ads and discount offers you see in store displays were relevant to you? With Intel Inside® smart displays and retail apps, that reality is closer than you’d think.
Technology in electronic displays can now help to determine shoppers' approximate age and gender. This enables retailers to serve up ads that better appeal to whoever is standing in front of the display. The technology can be used to show fashions and trends appealing to different demographics and provide more relevant special offers, without asking for any personal information from the shopper.
With traditional loyalty rewards programs, shoppers often choose to share personal information such as gender, personal interests and age with their favorite retailers in exchange for offers and discounts. That same concept has now taken a mobile spin with apps to receive special offers that fit your needs while browsing in a store. Using Intel technology, apps can tie into a store’s inventory system ensuring that offers only appear for products that are currently available in the store. And once you have made a purchase, you won’t continue to see deals for the items you’ve already purchased.
Another take on mobile shopping comes from ACTV8.ME. To ensure you won’t miss a deal, ACTV8.ME-powered apps from your favorite retailers can automatically open when you walk into a store and showcase special offers related to which department you wander to. A button in the app turns green to let you know there’s a discount you can claim and redeem at check-out.
Whether you’re browsing in a retail store, walking past a digital sign or shopping on your mobile device, the retail experience is becoming more personal than ever. Check out the following video to learn more.
